Fat models make fat chicks sad too...

You know how magazines and commercials are now using plus sized models to make fat people feel better about themselves? Well, it's not working. According to a new study by the University of Arizona, ads featuring bigger models don’t actually make most women feel very good about themselves. Apparently, pretty much everything makes women feel like crap about how they look.

According to the researchers, larger women feel better about themselves when ads don’t include any models at all, average-sized ladies actually have lower self-esteem after looking at ads with plus-sized models rather than uber-skinny ones, and thin folk prefer the traditional tiny models. The study did, however, come up with one way fat models can help sales: “If a normal-size woman sees moderately heavy images in ads for weight-loss products, she might feel overweight and be more inclined to buy a diet plan or gym membership.” Basically, use plus-sized models to make women feel bad enough about themselves that they spend more money on gym memberships and diet products. Brlliant!

Full article is here