This interactive posterwas erected at a bus stop in Germany. An eye tracking camera was installed in the board, so that when you looked directly at the domestic violence, after a delay, the scene morphed into spousal harmony. "It happens when nobody is watching." Pretty cool... it was built for Amnesty International by an ad agency that wanted to try out the new technology.
Monday, June 29, 2009
High tech ad changes when you look at it
This interactive posterwas erected at a bus stop in Germany. An eye tracking camera was installed in the board, so that when you looked directly at the domestic violence, after a delay, the scene morphed into spousal harmony. "It happens when nobody is watching." Pretty cool... it was built for Amnesty International by an ad agency that wanted to try out the new technology.
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